Atlanta born American singer, songwriter, actor and dancer, Usher Raymond IV, simply identified as Usher, was out couple of day back with a self-directed video for his latest single, BLM (Black Lives Matter)-inspired tune titled “I Cry.”
Released on 26th of June, 2020, the record which tackles the pain undergone by parent (father and mother) seeing the injustice done on their children, was performed first on June 27th at the Global Goal: Unite for Our Future concert and the proceeds from the song is donated to the Local Initiatives Support Corporation, a nonprofit that supports communities of color in the U.S.
Upon releasing the song, Usher said: “Like many, I grew increasingly frustrated by how slow things have been to change. I became very depressed thinking about all sons who have lost their fathers to police brutality, social injustice and violence; the daughters and mothers, too. So I returned to this song and realized it was intended for this time, so I finished it and here it is.”
On the video, Usher wrote on instagram: “This video is in honor of the courage and bravery of the activists and organizations who are demanding a change to broken systems rooted in hundreds of years of racism. It includes iconic photography from the great humanitarian and black artist, Gordon Parks.”
Watch the video below, like, share and leave a comment.